Advertising isn’t rocket science, but there is a science to it. Knowing how your customer engage with media will help you tune up your marketing mix, prioritize spending and create effective, efficient and memorable ad plans.
WHAT’S WORKING? WHAT’S NOT?
That’s what you need to know about your advertising campaign to decide whether your ad spend is delivering the results you want. Our comprehensive set of ad effectiveness solutions helps business owners understand each advertising campaign on a deeper level. By knowing where campaign tactics are on point—and where they’re falling short—you can better understand how to optimize your campaign and reach your desired goal.
WHAT WE MEASURE
Our solutions measure the total effectiveness of your advertising: who it’s reaching, how it’s resonating, how it has acquired customers and generated sales.
What is the most effective medium in your market in your neighbourhood for your product and or your service for this campaign and throughout all campaigns. AdScience delivers the facts, one medium one business one industry one geography and one budget at a time.
Not all ,mediums and media is created equal to all services and products. What may work for a plumber or an accountant may not work for your flower shop or dental practice….but then again it may. AdScience doesn’t care which medium is most effective for you, all wee care about is delivering you proven detailed answers on the most effective medium in your market to acquire new customers for your business.
HOW WE DO IT
We measure campaign effectiveness against your primary marketing objective. Our solutions measure in a timely manner, so you can optimize campaign performance in flight. They measure across platforms for a holistic, integrated view of each campaign, and they’re backed by industry-leading quality and precision, so you’re getting information you can trust.
AdScience provides you with the metrics you need to understand who a campaign reached online. By combining aggregated, anonymous demographic information from participating online data providers with high-quality AdScience cross-platform data on combined aggregated anonymous business data, AdScience delivers several advancements critical to improving transparency, efficacy and consistency in your online advertising campaign. TV-comparable metrics such as reach, frequency and gross rating points (GRPs) by age, gender and demographic market area enable easy cross-screen measurement and evaluation. AdScience takes this one step further by measuring the reach of a campaign across TV and online, revealing who saw an ad online, who saw it on TV and who saw it both places—allowing for strategic duplication and incremental reach.
Our dashboard provides advertisers, agencies and media owners the ability to measure and optimize advertising in all its forms: TV, online, mobile device and tablet. We measure all kinds of ad formats, giving you the insights you need to understand if an ad resonated and how it moved the needle against your primary campaign objective—in real-time.
COMPREHENSIVE, CROSS-SCREEN AD EFFECTIVENESS
Whether you’re using one screen—or reaching across them—we help you realize the full effectiveness of your advertising campaign. These kinds of insights provide you with the possibility to grow your advertising. Realizing what consumers are reacting to will help you understand how to better reach them so you can make a significant impact and maximize your return on investment.
AdScience assemblesData from more than one million business and provides a comprehensive, single-source view of the impact your advertising is having on sales.
The advertising industry needs accurate, consistent measures of who sees advertising campaigns on TV, digital, and across both to understand the true impact and elevate return on investment.
AdScience understanding of consumers’ subconscious response to your ads helps streamline creative development and deliver more efficient media spend. Our granular diagnostics identify what is (and isn't) working to provide actionable results and optimize your advertising. Our brains react to our world in milliseconds—faster than we’re consciously aware. And much of what drives our everyday decisions, including what we’ll watch, talk about and buy, are the emotional responses that can’t be measured through traditional self-report methods.
By using the latest neuroscience technologies in combination with traditional survey methods, we help brands understand consumers’ non-conscious and conscious emotional responses, memory activations and attentional patterns, empowering them to better navigate the increasing complexity of modern consumer behaviour. Our insights provide actionable results and an unprecedented understanding of consumer related decision-making, allowing our clients to build deep, lasting connections with their target audiences.
AdScience delivers a market-leading enterprise technology platform that allows the entire digital media ecosystem to collaborate around measuring and optimizing brand-relevant metrics in real-time.